London, UK
The in-person workshop will be held 8.30 a.m. to 4.30 p.m. GMT on 27–28 November 2024.

Grow your major gifts programme with this two-day in person workshop. Learn about the art of major gift fundraising and the science of proven cultivation techniques to uplift your fundraising. Fundraisers hear donors’ points of view throughout and practice real-world problem-solving with attendees.

After this workshop fundraisers will:

  • Profoundly understand donor motivations

  • Learn how to use the Donor Development Chart to help build stronger relationships

  • Use the Priority Grid to prioritise donors in their pool so they can make progress

  • Have confidence to secure more meetings

  • Learn how to run effective meetings based on what appeals to donors

  • Practice how to uncover a donor’s true philanthropic passions

  • Be able to make the ask more easily and confidently

  • Develop a thoughtful, elevated approach to great stewardship so donors give more

  • Build confidence in re-igniting lapsed donors

Learn more:

Connect your donors to the heart of philanthropy through the researched-based techniques you will discover at The Art and Science of Donor Development. This workshop will infuse your work with deeper meaning—both for you and your donors—as you explore a truly donor-centric approach to major gift fundraising. During this experience, you will learn how to facilitate engagement with your donors that leads to greater commitment to your organisation’s priorities.

As a global leader in professional development education, Advancement Resources uses our research-based findings to uncover the threads that are woven into the art of major gift fundraising. Then, we translate those findings into the science of proven process concepts to bolster your important work.

Walk away with a toolkit filled with essential process concepts in major gifts fundraising. Both the knowledge shared by our accomplished facilitators and the invigorating conversations with your fellow participants will prime you for success in major gifts fundraising.