What’s the immediate outcome of one of our high impact stewardship videos? A carefully crafted story that connects donors to the heart of your organization and moves them to act.
More than just an interview, Advancement Resources’ distinctive process both cultivates and stewards our on-camera interviewees—providing an experience that moves them, too. And when development professionals observe the interview process, they gain greater insight into the motivations and philanthropic passions of their donors.
This video highlights the gratitude a patient feels for the treatment he received from MedStar Health—and, by extension, for the donors who supported the research that allowed these leading-edge treatments to happen.
Involving the patient and his family in this project opens the door for further engagement and philanthropy.
