Canberra, Australia | 2 September 2025

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Stuck on the loyalty-gift treadmill, many fundraisers work tirelessly yet still don’t hit ambitious major-gift goals. Key Concepts for Donor Development breaks that cycle. In this one-day, high-energy experience, you’ll discover the proven frameworks that turn polite interest into passionate ownership—so bigger, more meaningful gifts flow naturally to your mission. 

Why Attend

Grounded in decades of philanthropic research and field-tested with top institutions, the workshop equips you to diagnose donor commitment, uncover authentic passions, and guide conversations that inspire multi-year support. Walk away ready to create the kind of Development Magic that transforms donor relationships—and your results—forever. 

 

What You Will Learn

  1. How to Pinpoint Commitment Levels
    Use the Donor Commitment Continuum to see exactly where each donor stands—and determine what will move them forward.

  2. A Process to Unlock Philanthropic Passion
    Apply the seven-step Passion Question Process to reveal the motivations that lead to transformational giving.

  3. The Importance of Shifting From Gifts to Partnerships 
    Replace transactional asks with trust-building dialogue that positions donors as strategic partners.

  4. How to Navigate Objections With Confidence 
    Transform hesitation into an opportunity for deeper engagement and stronger alignment.

  5. Techniques to Chart Your Next Steps 
    Create a clear, repeatable roadmap for advancing every relationship towards major, multi-year commitments.

What You Will Get

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  • Comprehensive workbook 
  • Donor Development Chart reference tool 
  • Passion Question Process quick guide 
  • Conversation planners and trust-building language prompts 
  • Real donor stories that illustrate best practices 
  • Application activities, peer networking, and facilitator coaching 
  • Peer connections
  • Group activities & breakouts
  • Table discussions
  • Donor stories that inspire
  • Real-life fundraising examples
  • Time for visioning & applying concepts learned to your role
  • Thought-provoking activities

What Our Attendees Say

Feedback from a few of our June 2025 attendees:

‘As a new professional in this field I for a ton out of it. Thank you!’

‘This was a great workshop with a lot of good information. Thank you for your time and talents!’

‘Loved the facilitators and the donor and staff videos!’

Attendees’ top takeaways: 

  • Immediate Application – tools you can put to work the next morning 
  • Deeper Donor Insight – strategies that reveal true motivations 
  • Boosted Confidence – clear frameworks replace guesswork 
  • Peer Collaboration – fresh ideas from diverse institutions 
  • Sustained Impact – practices that keep gifts growing year after year 

Choose Your Experience

Workshop Only: $750 USD ($1,175 AUD)

  • Full access to the 1-day live, in-person workshop 
  • Workbooks, tools, and networking opportunities

 

Are you ready to elevate donor conversations and accelerate impact? 

Sign up for this class now.

Looking to train an entire advancement team? We also deliver this workshop on-site, tailoring content and examples to match your institution’s culture, goals, and donor stories. Join us! 

Contact Us! 

Have questions or want to attend but can’t make these exact dates? Reach out! 

AR-Publics@hcg.com  | 319 398 3376