Kelley Marchbanks and Mark McCampbell of Advancement Resources are joined by Norman Wedderburn, President and CEO of Make-A-Wish Southern Florida as they dive into their growing experience in the advancement field as they defended, justified and won the buy-in and partnership with leaders who supported advancement for their organizations.

The conversation will include:

  • Lessons learned (All great cases are built on cases of the past, the discussion will spend some time looking at the different perspectives the panelist bring as well as how different fields responded to past crisis situations.)
  • Building your case (assessment, speculation, practice)
  • Making your case (presenting a compelling argument)
  • Follow-through
  • Evaluation

DOWNLOAD BUILDING THE CASE FOR ADVANCEMENT WORKSHEET