Kelley Marchbanks and Mark McCampbell of Advancement Resources are joined by Norman Wedderburn, President and CEO of Make-A-Wish Southern Florida, to explore how they defended, justified, and won the buy-in and partnership of organizational leaders to support major gift fundraising for their organizations.
The conversation will include:
- Lessons learned (All great cases are built on cases of the past, the discussion will spend some time looking at the different perspectives the panelist bring as well as how different fields responded to past crisis situations.)
- Building your case (assessment, speculation, practice)
- Making your case (presenting a compelling argument)