In 2013, Dartmouth-Hitchcock implemented a strategic initiative to increase physician engagement in philanthropy, increase patient referrals to development, and create a sense of shared ownership in the mission of philanthropy.
By early 2016, Dartmouth-Hitchcock increased physician engagement by 80 percent, and received more than 300 grateful patient referrals. The result was about $20 million in contributions, as well as an additional $2.7 million in commitments and $14.6 million in pending asks.
This case study explores six components of success and provides an actionable framework by which other healthcare organizations, small and large, can select practices for more successful physician engagement.