Starting a new role in fundraising can feel like being dropped into the deep end. There’s pressure to secure donations, build relationships, and somehow embody both strategist and storyteller—often all before your first donor meeting.
But fundraising isn’t just about numbers. It’s about people, values, and the meaningful connections that fuel change. For new fundraisers—especially those who care deeply about making a real impact—Achieving Development Excellence: A Guide for New Fundraisers offers more than just tips and tactics; it provides insight on what really matters most.
Here are five powerful quotes from the guide that every new fundraiser should carry with them, along with why they hit home.
“At its core, donor-focused major gift fundraising is about bridging the gap between donors’ aspirations and your organization’s mission, turning challenges into opportunities.”
Fundraising isn’t about simply asking for money—it’s about creating meaningful connections between people’s passions and causes that share them. This quote reframes the role of fundraisers. Instead of thinking that you’re constantly asking for something, think instead that you’re offering donors the chance to bring their values to life.
If you want your work to feel purposeful, this is a game-changer. It’s not about sales—it’s about partnership.
“Active listening is the cornerstone of building strong, empathetic connections with donors, allowing fundraisers to tailor their approaches in deeply personal and effective ways.”
In today’s fast-paced world, we’re always in a rush. Taking the time to truly listen can set you apart. Fundraising isn’t just about having the right words—it’s about hearing what matters most to your donors.
This quote emphasizes that human connection is fundamental to fundraising. If you come from a background that values empathy and storytelling, this is a reminder that your greatest tool isn’t a perfect pitch—it’s the ability to care, listen deeply, and respond thoughtfully.
“Transparency is the the tangible manifestation of trust.”
Trust is the foundation of every successful donor relationship. It isn’t built with flashy presentations or persuasive emails—it’s built with honesty.
This quote is a reminder that donors want to know about the inner workings of the mission they’re supporting. They want clarity, accountability, and to hear about the wins and the challenges. As a new fundraiser, it can be easy to fall into the trap of over-polishing your message, but this quote reinforces a crucial truth: being transparent is more powerful than being perfect.
“Overcoming objections in major gift fundraising is as much about building relationships as it is about securing donations.”
When it comes to fundraising, objections can feel like failure. This quote flips that idea, emphasizing that objections aren’t dead-ends—they’re opportunities for deeper dialogue.
Shifting your focus from “How do I fix this objection?” to “How can I better understand this donor?” makes a difference. It’s about relationship-building, not transactional wins. If you’re new to the field, this is a major relief. You don’t have to close every gift right away—you just need to keep the conversation going.
“With every conversation, every meeting, and every proposal you’re not just asking for support—you’re inviting someone to join you in making a meaningful difference in the world.”
This quote highlights the true heart of fundraising—it isn’t about the cold calls, quotas, or awkward asks—it’s about the impact.
As a fundraiser, you want your work to be and feel meaningful, and this quote is a powerful reminder that you’re not just asking for money—you’re offering people a chance to be part of something bigger.
Fundraising can be overwhelming, especially in the beginning. Remember, the most impactful fundraisers aren’t the ones with well-practiced pitches or the most robust resumes. The most impactful fundraisers are the ones who lead with empathy, honesty, and a passion for their organization’s mission.
If you’re just starting out and are feeling the pressure, Achieving Development Excellence: A Guide for New Fundraisers is a must-read. It cuts through the noise and focuses on what really matters: building authentic relationships and creating real impact.
Download the free guide here and start your fundraising journey with confidence.