Advancement Resources’ Chairman & CEO, Joe Golding, was quoted in the article, “Some Groups Don’t Want Fundraisers Enlisting Staff Help—Even Though It Works” published by The Chronicle of Philanthropy. The article looks at the benefits of involving staff members in fundraising. Golding discusses some of the challenges nonprofits face.

“One of the biggest challenges is that leaders don’t know the difference between events or auxiliary groups and major donors who can give multimillion-dollar estates.

Philanthropy is like a scale: On one end is giving in a transactional manner to get something in return, like buying Girl Scout cookies. At the other end is a completely different experience in which donors give generously because an organization has provided them with a life-changing experience.

Our goal is to help organizations move from transactions into meaningful experiences.

If you have a subscription to The Chronicle of Philanthropy, you can read the entire article, “Some Groups Don’t Want Fundraisers Enlisting Staff Help—Even Though it Works,” in the March 27th issue.