The student athlete experience will look very different this year. This shift has definitively changed the way active supporters want to engage with college athletics. Embracing this change as an opportunity, programs that inspire transformational giving as opposed to the tradition transactional approach can keep donors engaged throughout this year and beyond. So, how do we take advantage of this significant shift in the rules of the game?

Our panel of experts discuss this unique opportunity to embrace the changes to college athletics. As the school year begins, they answer the pressing questions on how to leverage opportunities (virtual and in-person) as this sport’s season looks different. They also explore the right messages to send to donors, the challenges with revising sports seasons, and the bigger conversation around philanthropy that we can have with donors.