Universities with veterinary schools and clinics have unique opportunities to make a difference in the lives not only of animals, but also of humans. In June, as we observe National Adopt-A-Cat Month, we recognize that our four-legged friends are an important part of the family. Therefore, the care they receive can feel very significant to the patients’ families.
Research shows that meaningful experiences can drive a desire to give back—and often, that desire leads to philanthropic contributions. In light of this, what roles should we help our veterinary clinicians and staff fulfill?
When clients express gratitude for your organization’s care of their pet, they are giving a gift that should be accepted. Help clinicians listen differently, recognize when a client has had a meaningful experience, and respond appropriately. Do your clinicians recognize the importance of accepting gratitude?
Making Philanthropic Referrals
It is not the job of any health professional—veterinarians included—to ask clients for money. Rather, if a client whose pet has received meaningful care expresses a desire to engage philanthropically, the clinician should recognize that as an opportunity to make a philanthropic referral. Do your clinicians know how to make an ethical philanthropic referral?
When a referred client makes a philanthropic contribution, the clinician has an important role in showing appreciation—whether through a note, phone call, email, or face-to-face conversation. Do your clinicians understand the importance of sharing the impact of contributions and showing appreciation?
Contact us to learn more about unique programs we’ve designed to cover the important roles of veterinary professionals in philanthropy.